Publications & Testimonials
Mona Lisa Overdrive: Art Collides With Digital Technology
An insurgency of digital art, whether musical or visual or both, invades traditional art museums and your phone, too.
Interview with Rob Anders, Niio Co-Founder
by Art Market Guru
Niio is a technology start-up designed to be an entire ecosystem for the new art world, founded in 2014 by Rob Anders (CEO) and Oren Moshe (CPO). It is now one of the world’s leading platforms for digital artwork, collaborating with artists, galleries and collectors all over the world. Here, we talk to Rob Anders, (CEO and Co-Founder) who sheds some light on what Niio offers, projects they have worked on and how they hope to shape the art market.
The benefits of art in commercial offices
Art can take all sorts of forms in the digital age and has proven effects on people's engagement with a space.
Hong Kong Harbour Transformed into a Major Immersive Art Experience
by Scope Weekly
Millions expected to see two of Hong Kong’s most prominent screens turned into digital canvases for new media art, as part of the Sino x Niio Illumination Art Prizes.
An Evening of Art and Technology.
Presentation by Rob Anders,
Co-founder of Niio.
Video Art Market The Right Time To Rethink The Structure
by Alain Servais
What will the future be?
...An open digital platform where a proper ecosystem will develop for the displaying, distributing, monetizing, buying, and selling of video art. The platform must be open and stable enough to allow multiple services and value for all stakeholders while protecting the creator/producer’s copyright and other underlying rights as well as monitoring the respect of the technical constraints imposed by them, such as minimum resolution, display formats, screen size, etc.
NIIO, the future of collecting video and digital art by Pau Waelder
...While other companies have developed platforms, players and screens for video and digital art, Niio is the sole solution to effectively address the issues of distribution and preservation. When a user uploads a video file (up to 250 Gb), the system automatically creates different versions in several resolution sizes and formats. Therefore, an artist can upload the master file of an artwork, store it in the cloud and distribute copies according to the desired format and resolution. The system also creates new versions as new formats come out, ensuring that the file will be readable in the future (the company describes this feature as “future proof” storage of the artworks). Alongside the master file and copies, other documentation can be stored (installation instructions, statement, technical specifications and so on). Once the artwork is stored, it can be distributed in any way that its owner chooses: it can be editioned, sold (through an integrated paying and transfer system) and previewed with different levels of access. The artwork can also be displayed on any screen, on multiple screens, a projector or a video wall by means of the Art Console, a hardware that not only serves as a secure channel to display the artwork (since it downloads the file directly from Niio) but also runs a performance test to determine which version of the video is required for each screen or display device. Once the Art Console is plugged into a screen, it can be controlled using a smartphone app, which enables the user to manage multiple connected screens from a single interface..."
Interview with Niio co-founder Rob Anders
Giant Leap For The Industry
by CE Pro Europe
"Barco Residential is confident that its offering with Niio can help take the industry to a whole new level, effectively becoming a 'curator of experiences' rather than simply a provider of technology products and services."
Next Big Art Thing: 'New Media' by CE Pro
"The opportunity in the art world has never been greater for A/V integrators, especially with a movement toward “new media art” comprising computer graphics, animations, virtual reality, interactivity and all other forms of “new media.”