ANALOG >> DIGITAL ART

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We all know what happens when content goes from analog-to-digital.  In the case of music, we found ourselves tethered to our Ipods streaming Apple itunes in ‘01. When books went digital in ‘07, our Amazon Kindles became a necessity.  That same year, we were finally able to stream our favorite Netflix movies.  Soon after in ‘08, we were able to access  our favorite TV shows on Hulu and our favorite music on Spotify.

It’s hard to imagine a time before we were able to enjoy the on-demand delivery of our favorite digital content yet in each case, in order to make that a reality, an entire ecosystem had to be developed to make the content easy to find, search, distribute and display.

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The exact same thing is happening with art.  What for centuries has  been analog  (paintings, drawings, sculptures etc.), has evolved to digital, made  popular by artists’ easy access to sophisticated online tools.  

Although digital art is already decades old (this year marks the 30th anniversary of the GIF), more and more artists are developing works meant to be experienced on screens and projectors  yet they lack the tools needed to make that art available and accessible.  How does an artist get a work from computer to wall to screen? How does someone discover a work of digital art?

With Niio, we aim to change all that so that anyone can experience digital art easily and simply, on-demand in any location, the same way you enjoy  music, books, tv and movies.

Want to find out more about how you can find the world’s best digital art and instantly transform your space?  Email us at info@niio.com to find out more.

Featured image: Carla Gannis, Garden of Emoji Delights; Image Courtesy: TRANSFER Gallery